Finding your brand personality, how does excellent branding communicate clearly with your customer? What is brand personality? "Brand" and "logo" are often used interchangeably. However, while a logo may serve as a trademark for a company, it does not represent the whole brand. In reality, creating a good brand identity starts with the development of […]
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What Does it Take to Succeed in eCommerce in 2021? You ask, this article will walk you through the concepts needed to answer this question. eCommerce isn't going anywhere. eCommerce sales skyrocketed to an all-time high during the 2020 pandemic, with nearly 150 million people shopping online for the first time, according to Shopify's Future […]
When you first click on your website you have 5 seconds to catch a visitor's attention. You can quickly lose a potential customer if your website is too messy, too confusing, too formal. This article will provide you with 4 Key features of an engaging website to allow you to grow your clients. You want the […]
We have come across many clients that ask this question "What's the Difference Between a Landing Page and a Website?" In this article we provide you with information that will help you understand the difference. First, landing pages and websites perform very different roles in an organization's online presence, but they often get confused. One […]
How does the psychology of color in branding affect your business? You might not realize it, but color plays a vital role in our everyday purchasing decisions. Companies and organizations harness the power of color every day to reap dramatic increases in sales and drive positive brand associations. In many cases, customers fail to recognize […]
WordPress Vs. Wix Vs. Squarespace you ask? Small business owners have several choices when it comes to the platform upon which they create their website. The problem, however, is which one should you choose? Which of the leading providers is the best option? In this article, we'll be performing a WordPress vs. Wix vs. Squarespace […]
Regardless of whether you have a physical location or an online-only business, 97% of consumers research online before purchasing. What that means for you as a business owner is that your website has never played such a significant role. Clunky, cluttered, and unresponsive web design can leave customers with no option but to go elsewhere. With that in mind, […]
"Don't judge a book by its cover" is one of the oldest adages out there, but unfortunately, that advice simply doesn't apply to e-commerce website design. In fact, the opposite is true. When trying to convince online shoppers to use your site, you've only got an average of 50 milliseconds to make an impression. That's all it takes […]
What to Expect from a Top Web Design Agency in the Raleigh, NC Area? Whether you own a brick-and-mortar store or an online business, if you’re operating in the Raleigh region of North Carolina, you’re likely going to need a website to increase brand awareness, generate leads, and ultimately, increase sales. But while you might […]
Excellent web design is vital for several reasons, but one of the most significant is its influence on your site's SEO performance. Understanding how web design affects SEO should give you a new (or renewed) appreciation of how the design choices you make impact your website's performance in search results.