Have you heard of WordPress? Of course, yes. It is one of the popular and feature-packed Content Management Systems (CMSs). When it comes to creating a new website or blog, WordPress is the first renowned name that strikes our mind. Are you also planning to start a blog or professional website?
There are dozens of content management systems to create websites effectively and efficiently. Each CMS offers varied features. Still, we choose WordPress over others. We always come up with the question like Why to Choose WordPress? Why Is WordPress The Best? What Are The Benefits Of WordPress? So on. There are endless questions about WordPress.
Yet, these are the most common questions that come to our mind and are notably important too. There you go!
Today, I’ll mention the eight powerful reasons to use WordPress, especially for non-techies. So, if you are curious to know why WordPress is so famous and best for you as compared to other CMSs, then this is for you.
We will be discussing each reason in detail so that you don’t even need to think once while choosing WordPress to create websites and manage content online.
Continue reading ahead to know the eight main reasons why it is best for non-programmers and beginners.
Why Is WordPress So Common and Popular As Compared to Other CMSs?
Earlier, creating an internet site was known to be a challenging task, particularly for non-technical people. Nowadays, even a non-tech person can easily create and design a website with a few clicks. This all can be done single-handedly with the help of WordPress.
We all have heard of this CMS. Right? But we have never thought once why it is so known and familiar between us? So, have a look.
It is an open-source content management system that helps us build websites and blogs in less time. Confused about open-source software? Here, open-source means the code is publicly accessible to all. Anyone can edit it, use it, and share it with others without any copyright infringement issues.
In simpler terms, it helps us create, build and publish web pages online effortlessly.
This is one of the biggest reasons why WordPress is widely used. Another significant reason behind this is, it is freely available for all. Everyone can access it without paying a single penny. Besides, it has a massive library of plugins and themes, which are also available for free.
There are multiple reasons behind the popularity of WordPress. Yet, these are the most important behind ones.
Top Reasons Why WordPress Is Best For Non-Coder
WordPress provides a variety of features to create sites without any programming skills. It is built for both programmers and non-technical persons. Programmers can use coding to add advanced and additional features. Whereas non-coders can still make an appealing website with WordPress. To create a website, you only need a few things, a domain name, web hosting, and you are good to go to launch a new internet site for yours.
Free and Open Source CMS
WordPress is a free and open-source content management system. What does open-source mean? In simpler terms, open-source means the software is publicly accessible to all. You can access the source code, modify it, store it, and share it with others without any restrictions. You can even use that source code to build your own content management system like WordPress.
Similar to its source code, it is available to all for free. To use WordPress and features, you don’t need to pay a hefty amount. You can simply install it on your hosting with a single click and technical experience. Also, it has plenty of resources that are free to use. You can leverage them to create unlimited eye-catching and engaging websites or blogs.
Would you prefer hiring a developer to add a custom feature to your website? Yes? Well, think again. No. Right? Hiring a developer can be too costly. It can cost you your full salary unless you have a large budget. Don’t worry; WordPress has a solution for this as well.
It has a vast collection of plugins to add advanced and custom features to your website quickly and easily. Want to add a notification feature? WordPress has it for you. Want to embed sharing buttons? WordPress has again got you covered.
It offers you the choice to choose from 1000s of plugins. You will find plugins for all use cases, such as adding an email subscription service, a notification feature, and much more. The best part is, you don’t need to pay a single penny to use them.
Can we please remove coding as a restriction to design websites? Yes, we can. Earlier, we used to design websites with CSS, HTML, and others. Let’s say goodbye to those old days now. WordPress has made it easier for us now. It offers an extensive library of responsive and blazing fast themes.
You can browse from an array of themes and customize them according to your design needs. You don’t need to have programming knowledge to design your website. In addition, if you know how to code, it will give you an edge over others. With the help of coding, you can add more robust features to your site that non-programmers can’t.
WordPress has an intuitive dashboard to customize your favorite theme in less time. From the Customization dashboard, you can change the colors of your website from top to bottom in seconds. In addition, you can change the layout of your website.
WordPress gives us the flexibility to create different types of websites. With this CMS, you can create personal websites, portfolio websites, businesses websites, and more.
The best thing is, you can build an eCommerce store for free with WooCommerce. WooCommerce is one of the best online eCommerce Content Management Systems to create an online store.
You can choose from different themes and plugins as per your website requirements. For instance, it has multiple themes for business websites if you want a business website, portfolio themes for portfolio websites, and more. You will find various themes for different purposes in one place.
Search Engine Optimization plays a considerable role in bringing more visitors and increasing the sales and conversion of a website. With the help of SEO, you can grab higher positions on search engines like Bing, Google, Yahoo, etc.
Search Engine Optimization is one of the most crucial factors you should consider while choosing the perfect Content Management System. WordPress is optimized for search engines like Google, Bing, Yahoo, and others. It allows spiders to crawl our websites to rank on search engines.
Besides, it comes with some powerful SEO settings that play a significant role in getting higher rankings on Google. It has a variety of SEO plugins, including Yoast SEO, Rank Math, and more.
These plugins offer some advanced features such as creating sitemaps, breadcrumbs, etc. They also help in performing on-page SEO of our blog.
WordPress is one of the safest CMSs present out there. They have a team of 50+ experts who contribute wholeheartedly to make the platform secure for users. It also includes a group of security researchers who look for vulnerabilities in the system and fix them as soon as possible.
Their team aims to push regular updates to introduce new features in the themes and plugins. These updates also ensure to keep our websites protected from viruses and malware.
WordPress provides security plugins like WordFence, iThemes Security, and more to add an extra layer of security. These plugins keep your website safe from unauthorized users and malware.
WordPress has an easy-to-use dashboard that requires zero training at all. It is built for those who don't have zero programming knowledge. Anyone can use WordPress without any specialized training.
It offers a wide range of extensions and themes to add new functionality to our sites. In addition, WordPress themes are compatible with all electronic devices, such as smartphones, laptops, and tablets. It is also known for its media compatibility. It supports multiple media file types such as video files, audio files, documents, i.e., PDF, Xslx, etc., and photos.
It comes with built-in integration with popular social media platforms like Google+ LinkedIn, Facebook, Twitter to share the content with your community. You can embed posts from any of these social media sites on your sites in a few steps.
These are the eight powerful reasons to use WordPress as a beginner or non-coder.
It should be clear why WordPress is best for you or any beginner who is just starting. We have finally explored all the reasons to choose WordPress over any other platform.
These are the reasons why it is gaining an edge over any content management system. Finally, we ended with the conclusion that WordPress is best for beginners and non-coders.
Now, you can also create a personal website with WordPress in a few easy steps. You can add multiple and advanced features with 1000s of plugins and themes.
These are the powerful reasons to use WordPress as a beginner and non-tech savvy person.
That’s enough for this article. Keep an eye on 8 Powerful Reasons Why WordPress Is Best For Non-Coders for more stuff around WordPress.
Who Is Your Website Really For? 4 Reasons Why Your Audience Is The Hero of Your Brand- Creating and customizing your website can be a thrilling and transformative experience. You’re taking the initial steps towards expanding your business. Although the appearance and interface of your website should represent your brand, keep in mind that its content, function, and design are for your target audience. This topic might be difficult to grasp because as a business owner, you want to be in charge of your website and the features it offers; However, it’s important to trust your web designer’s expertise.
There’s a popular misconception that as a small business entrepreneur, you have to love your website because it’s an extension of you. Once you dive into the color scheme, photos, site pages, and the site layout, you become consumed with your own needs and preferences instead of the wants and needs of your desired demographic. Having a fantastic site that you adore is great, but you have to take a step back and realize it’s not about you! Your website was created to give visitors the capability to navigate it, so they can find what products or services you offer. The purpose of a website is to communicate what your brand can do for your audience and how they can get in contact with you. If you don’t grab their attention in 10-20 seconds, they’re clicking off. Providing a product or service is all about fulfilling a want. At Faith Web Designers, we'll give you some tips on how to retain your target audience by making your website speak directly to them!
The first thing people notice when they visit a website is its appearance, from the photos all the way down to the font and colors. Design is integral to a website’s success because it cultivates trust and credibility. People want to see that you put serious thought, consideration, and genuine care into your website’s overall look and presentation. Choosing the perfect images are imperative because they capture your target audience’s attention. Don’t just randomly place generic stock photos that are unrelated to your company. People get turned off and distracted by a collage of unnecessary images. Instead, carefully select images that complement and accurately convey the essence of your brand. Visuals tell a message, you want to make sure yours is personable, relatable, and offers your potential clients wonderful results when they’re finished using your products. Every detail you incorporate must be executed with intention. People aren’t visiting your website to critique the design, but to find solutions. Using high-quality images that inspire future success can deeply resonate with your audience, further incentivizing them to purchase. The content, design, and layout of your website should be geared towards sending the right message.
On the design end, it’s perfectly fine as a business owner to dislike a particular shade of blue, but make sure you step outside yourself and make sure it’s not just you who dislikes it. We’ve all been guilty of unintentionally viewing things solely from our perspective, especially when we’re the main architect behind a project. Slowly shift your mind away from an individualistic view; instead of thinking “I don’t like this shade of blue,” subtly reword that thought into “my customer doesn’t like this shade of blue.” Just because that part of the color spectrum is unappealing to you, doesn’t mean it won’t convert best with customers. There have been cases where the one element an artist or business owner disliked, ended up becoming a bestseller among consumers. Color increases brand recognition by 80 percent, according to a study conducted by the University of Loyola. This is why testing out different shades or asking for opinions is crucial. Routinely adopting this mindset is an excellent way to be dynamic in other aspects of your business because you’re always considering the needs of your customers first.
Throughout this post, we’ve been discussing how, as a business owner, you have to step outside yourself to truly understand what your customer is seeking. We’ve all read a captivating novel or heard a compelling story where we’re rooting for the main character. The protagonist tugs at our heartstrings because he or she is relatable, we want them to overcome their conflict and prevail in the story. We realize he or she will need the proper tools and resources along the way in order to reach that desired happy ending. Without these storytelling components, the story falls flat. Now translate this analogy into your brand’s story. Your customer is the hero of your story and you’re the guide. The main focus should be addressing your target audience’s concerns and tackling the problem by steering them towards your product or service. Beware of including the words “I” or “we” in your website content; your audience is going to feel completely alienated because it’s only your story you’re telling. Concentrate on the age-old question “What’s in it for me?” Concentrate on their stories and how your brand benefits them, not talk nonstop about yourself. When your website expresses authentic concern for your audience’s issue, they will cherish your brand, ultimately causing it to thrive.
Let your business speak for itself! Sharing testimonials, case studies, and reviews are easy, straightforward ways to build trust. You can provide intricate product descriptions emphasizing how amazing your items and goods are, but it’s even better when a third-party also gives your product or service a well-deserved shout-out. You’re obviously going to be slightly biased, so your audience wants to hear former clients’ experiences with your brand before patronizing it. Being the first is a gamble, explaining why people like a frame of reference before the initial investment. In fact, 78 percent of referral programs generate good or excellent leads and result in a 62 percent increase in revenue per customer. Reviews are more than just conversations between friends, they have the ability to be broadcast to the masses. People are afraid of missing out, especially if someone’s raving about how amazing your business is! According to Impact, on average, testimonials on sales pages increase conversions by 34 percent. Big Commerce reports that customers who interact with reviews are 58 percent more likely to buy and spend 3 percent more on average per order. These glowing statements showcasing public adoration for your product or service don’t have to be a certain length or from a large corporation. They also don’t have to be in a standard text format. Testimonials can be prominently displayed on your homepage in the form of videos, or other multimedia, such as a photo of the client alongside his or her quote. People tend to find businesses through a quick Google search, which typically lands on homepages, so you want testimonials to be one of the first things a site visitor notices. Other common testimonial destinations are contact pages, landing pages, sales pages, sidebars, and underneath blog posts. Helping readers understand how to collect and display customer reviews, along with strategic testimonial placement, are a few of the many comprehensive services Faith Web Designers offers. Furthermore, our services demonstrate and explain how you can collect and write case studies in a short span of time, which in turn, allows you to gain a diverse group of perspectives that promote an in-depth understanding of your product.
Building your website can be a daunting task that small business owners can easily become immersed in. They become entranced with producing the perfect site for themselves as opposed to their audience. Bombarding your audience with content and visuals that center around you is counterproductive. That’s why we recommend the tips listed above. Fortifying your website to be consumer-centric instead of your personalized hub sets the foundation for your business to flourish.
With WordPress and WooCommerce, you could create an eCommerce store that can sell your products or services of any kind. WooCommerce Checkout powers over 27% of eCommerce stores from the top 1 million sites. However, despite this fact, many digital shops require WooCommerce custom fields to complete their eCommerce platform.
What are custom fields, and how can you get them? We’ll find out everything in this blog post. Furthermore, we’ll take a look at more than 7+ best custom fields plugins for WooCommerce that can help you enhance your digital store’s functionality.
Without any delay, let’s get started!
WooCommerce powers most of the online stores. Yet, still, it lacks some functionalities that can affect order processing. Or doesn't meet the store owner's needs. In that case, custom fields come into use. They allow store owners to add extra fields to provide customers with an option to give complete information about their purchases.
This could be done using some lines of code. But, for a non-technical person, coding isn't an option. Furthermore, for a repeated need, coding is also not favored by developers. As it takes more time which they can use in an essential area.
Thus, the Custom Fields plugin for WooCommerce comes into use. They make it easy to create fields, change them and manage them. Even using custom fields plugins, the store owner can delete default fields that are not necessary.
The following 7+ custom fields WooCommerce plugins offer the options to achieve the requirement mentioned above.
For WordPress beginners, the Custom WooCommerce Checkout Fields Editor is the plugin they can use to customise their WooCommerce custom fields of Checkout and Register page. It comes with a basic yet powerful user interface that easily allows them to create, modify, remove and arrange custom fields.
The field editor hosts a popup based field editor that intuitively brings all the options in front to apply changes to a particular custom field. Plus, you can perform different actions on billing, shipping, additional and account fields. The account fields option allows the admin user to customize customer accounts effortlessly.
Improve your WooCommerce billing form with more fields and options to carry out an order with complete details. Or essential ones. The Flexible Checkout Fields for WooCommerce plugin allows adding custom fields to the checkout page using a drag and drop interface. You can even customize the default fields available with WooCommerce if you want to. Thus, making it easy for users to enhance their checkout page's functionality and get the most out of it.
In addition to these, there are many other useful features available in this WooCommerce custom fields plugin. So, you can provide the best and get the best from your eCommerce store — when it comes to checkout and offering the billing.
The Advanced Product Fields (Product Addons) for WooCommerce plugin works similar to the ACF Pro and allows you to add custom fields to your WooCommerce products. It’s free; therefore, you don’t have to get the ACF Pro if you’re looking to create modern product pages with more information without purchasing a plugin.
Once added to WordPress, it starts to provide you with the option to add multiple fields to your products. For example, you can add toppings, cheese, and crust fields to your Pizza shop, like the below screenshot.
It’s a perfect WooCommerce custom fields plugin for small stores and businesses that don’t want to add complex options to their products. The features it includes to optimize products fields are as follows.
Checkout Fields Manager for WooCommerce is another checkout page customizer for WooCommerce powered stores. It provides you with the options to add custom fields to the checkout page in the billing, shipping and additional fields section. However, unlike Flexible Checkout Fields, it doesn't offer a drag and drop user interface. Though, while adding a new field, you can select field type from multiple field types choices. Like, Heading, Email, Phone, Text and more.
Furthermore, likewise Flexible Checkout, it does offer reordering fields. Plus, remaining and hiding those fields that aren't necessary for the billing and other checkout page sections. You can also select to prevent guest account creation during the billing process using the Force create an account option.
More features are available with this WooCommerce fields plugin that you can utilize to optimize your store's checkout page and its fields.
Similar to the above WooCommerce checkout manager, this plugin also allows to manage and customize checkout fields. However, unlike the previous one, the Checkout Field Editor and Manager for WooCommerce plugin offers a drag and drop UI. So, it would be quick and easy for you to create, change or hide WooCommerce fields. Even the default ones, too.
It supports around 7 field types with the functionality to build a custom form containing billing, shipping and order fields. All the options are intuitive, and you can utilize its possibilities to enhance your WooCommerce store's usability.
The first paid plugin that makes this list is WooCommerce Custom Fields by RightPress. This WooCommerce custom fields plugin is an advanced one. And using this, you can highly customize your checkout page's custom fields. For both customers ease, and beautify the whole checkout experience. With these, it also lets you sell customizable items having popular addons. Like gift messages, installation support and more. You can also allow the user to request custom orders, for example, clothes with custom designing.
The purpose of creating this plugin is to enhance the user experience. At the same time, allowing store owners to easily create custom products, checkout page, order and user fields. That can give customers more options to input details in a simplified manner. So, you can seamlessly organize orders and sell configurational products by utilizing every field in the best possible way.
Make every order work by providing shipment tracking, delivery slots, address types (Work / Home), and more. For advanced WooCommerce use, this plugin could help you achieve that.
Even though ACF Pro isn't specifically designed for WooCommerce, you can use this WordPress custom fields plugin's features to optimize WooCommerce fields. It allows you to create fields that can reflect its option to products, orders, subscriptions and more.
One of its premium features, ACF blocks, enables you to create fields and customize them using the Gutenberg editor. So, if you're familiar with block editor too much, you won't have any problem.
Another feature, Repeater fields, allows you to display fields as per a post by post basis. Therefore, it enables you to represent fields as per product by product, category by category or order by order basis. Where there will be more items or categories, a repeater field would come into use. And save you from repeating the same process over and over.
With Checkout Field Editor (Checkout Manager) for WooCommerce by ThemeHigh, you could do what you've done with previous plugins in a more simplified manner. Though it doesn't have a drag and drop interface, it will not overwhelm.
It includes options for the Checkout page's different fields -- Billing, Shipping and Additional. The intuitive backend interface keeps everything in place nicely with the option to re-arrange, enable/disable fields and define them either required or not.
Moreover, the Reset to default field option makes it possible to bring everything to its original shape without any effort. The WooCommerce custom field editor is easy-to-use and can be managed by the user of any level.
So, that was our look at WooCommerce custom fields & 7+ plugins to create and apply other options to them. Each plugin is intuitive and can help WooCommerce store owners easily add custom fields to their checkout pages and products. According to your requirements, you can select anyone to accomplish designing needs.
If you have some thoughts or any doubts in your mind, let us know in the comment section.
How to Use Transactional Emails to Promote Customer Loyalty, you ask? Did you know that most successful e-commerce businesses almost always engage with their customers after they make a purchase? They do this by sending an informative notification soon after a customer buys a product from them. This is why this is important:
Customers who receive this communication will always feel valued and involved in the whole shopping process. This makes them more confident about what they order from you, and they are more likely to return for new purchases.
Shoppers who feel valued will most definitely speak about your business on their social platforms which goes a long way in marketing your business.
However, no one would want to spend all their time sending out emails to all their customers informing them of every process of their purchase. That is where transaction emails come in
What are transaction emails on WooCommerce?
Transaction emails are notifications that are sent to your customer automatically to inform them of the key events happening around their order. A good example is when a customer makes an order, they should receive a confirmation that is auto-generated listing all items in their order and their costs.
It sends out a few transactional emails by default such as when you receive a shoppers order. In some cases, you may want to add a few additional statuses that trigger transactional emails, you could then use the extension WooCommerce Order Status Manager
How to customize transactional Emails
As mentioned earlier, WooCommerce already sends out some default transactional emails to your customers. However, you might want to maintain a consistent user experience of your brand for your customers. This might include customizing the transactional emails using your company logo and company colors.
Here is why customizable emails are important:
To change the transactional email’s colors, header or footers navigate to WooCommerce – Settings - Emails
If you would wish to edit the email’s look using an intuitive drag and drop builder, Email template Customizer from MailPoet would meet your needs. It is also possible to add change text to be included in your transactional email, to do this click Manage next to that transaction email.
In the event where you would want to include additional information in these emails such as installation instructions or manual guides, add them as a link to files or custom notes for these items.
How to ensure Transactional Emails arrive safely
It could be very frustrating when emails to confirm Orders never reach your customers, this severely compromises the trust they might have in your business. Preventing such an occurrence starts by first confirming whether transactional emails have been enabled by going to WooCommerce- Settings- Emails
The second thing is to try and not use email services such as Yahoo and Google for your From email address as they trigger a lot of spam filters. Try and use your company email, if you have one, with the @yourdomain format.
In conclusion, transactional emails help retain your customer base especially those that contain your company branding, helping you stand out as a business and at the same time providing relevant information.
In this article, we will discuss 5 Mobile website design mistakes to avoid. Mobile optimized website design is crucial nowadays. This is because roughly more than 56.6% of web traffic comes from mobile devices. This number is expected to be bigger than 60% in the coming few years. The other reason you need to make sure that your website is mobile-optimized is that today's users like to access everything from anywhere on any device. They don't want to be forced to use only specific devices. As a result, if your website is not optimized for mobile devices (and it has not been made so yet), you may be losing some of your potential customers.
When you own a business, you will probably want to make sure you stay in the game—the game of business, that is. To do that, you will need to make sure that the way you market your sales and your services makes it easy for your clients to find you on the internet. This means that when they come to your site, it will be optimized for their device and easy to use. Let's talk a bit about the advantages of using a mobile-optimized website design.
One design does not fit all - One design does not fit all in web design. How do we know this? Because if we look at the statistics, we can easily see plenty of sites that are doing it wrong. For example, according to Google, the most popular design practice in the past has been to have a desktop layout with desktop navigation that gets transformed into a mobile version that simply redirects to the mobile site. Though, on the one hand, this is a straightforward solution, it doesn't offer a good experience for a lot of users. A website should transition from desktop to mobile and not redirect traffic to a different website.
Additionally, while a design and layout might look fantastic on a desktop screen, simply squishing it down to a mobile format doesn’t mean it will work. A website should be designed to be responsive and change according to the viewing device. A good mobile-optimized design will take essential visual elements from the desktop design while cutting back on unnecessary ones.
Overcomplicated menus - A website’s navigation is crucial on a mobile device because it needs to be used with a literal touch of the finger. Many inexperienced web designers and developers create sites that are so full of unnecessary elements that the user is overwhelmed by them. This is also true for individuals, business owners with little experience in web design and development that create their websites with Do It Yourself builders like Godday, Wix, and Squarespace.
In the end, it is the website user who is responsible for finding the information he wants to see on the website and not the website creator. This is why many inexperienced web designers and developers overlook the importance of creating a simple and easy-to-use navigation system. At Faith Web Designers, we ensure that the design, including the menus, is designed in a simple manner and is not overcomplicated, easy to navigate, and use.
Button size- There are few things more frustrating than a tiny link. Buttons that are too small can be challenging to access on a mobile phone. You can adjust the size of a button to make it more accessible to your users. The best way to create buttons more mobile-friendly is by using a larger font or increasing the size of the button on your site. You can also make your buttons more mobile-friendly by expanding the space between the buttons and the text. This space is referred to as padding.
How much padding should you use around tappable buttons? Apple's Human Interface Guidelines suggest at least 44 pixels of space around a button for most devices and at least 20 pixels for the iPhone 4's smaller screen. Forty-eight pixels is a good compromise: it provides plenty of breathing room while minimizing the need for horizontal scrolling to reach tap targets.
Think of fingers instead of mouse clicks when it comes to all things mobile optimization. One mistake individuals make is not adjusting button sizes to accommodate a finger tap. Considering how a button is designed is one of the most critical elements on your website, it’s vital that you make sure the user is not left trying to tap a tiny, barely responsive button.
Elements too close together- Designing websites for mobile devices is no easy task. It requires a different approach to the layout when compared to regular websites and can take a while before hitting the sweet spot. Many inexperienced individuals are guilty of putting elements too close together in web design, leaving the user no room to navigate. At Faith Web Designers, we love white space between elements; this gives the users the ability to navigate the website without issues.
The biggest challenge for mobile websites is screen size. Some things are just hard to fit into a small screen. Some elements on web pages are so close that it becomes difficult to read the content. To reduce this problem, designers need to make sure that there is enough space between elements on a page not to crowd each other. Space is crucial between touch targets so that the wrong element isn’t tapped when a user tries to interact with them.
Using oversized images- The web is visual. How your website looks is extremely important. If your website is ugly, people may never visit again. They will simply hit the back button and forget about you. Although beauty is in the eye of the beholder, there is no denying that most people are more attracted to sites that look good. As the trend of responsive web design has taken over, and websites are being expected to operate on various screen sizes, it is no longer acceptable to use large images on your website. Not only do images that are sized large slow down the load time of a website, but they also eat up valuable bandwidth and increase your hosting costs.
As a designer, it’s important to optimize images and avoid large file sizes, resulting in a slow load time. Also, with the ever-growing amount of mobile traffic, you must provide an excellent experience for your users, wherever they’re accessing your content from. Take a look at some of our images that have been optimized for the best results.
No testing - Testing is vital to ensuring a mobile-optimized website is running smoothly. It’s often a step that is completed too hastily. When testing a new website design, there are some things you should be looking out for. While it might sound obvious, you should be looking for sites that load quickly, have all the content you need, and include the right amount of content. Many different elements should be considered when testing a website, including the layout, language, usability, navigation, responsiveness, and appearance. There are many tools available to help in the testing process from Lambda test, which tests responsiveness, to GT metrix that tests many components of your website, including website speed.
Keep in mind the above elements when creating your website or asking a web designer or developer to create a website for your business. Understanding mobile responsiveness and the features that make a website function properly will assist you in determining who to hire to build your website. Keep in mind that creating a website is one of the most important investments in your business. If you need assistance with your next website project don’t hesitate to contact us at Faith Web Designers or schedule a free consultation to discuss your requirements further.
Your business website is easily as important as your organization's physical location in today’s digital age. That’s without mentioning that the journey to build the website of your dreams may have been a long one, with constant tweaks to make sure it’s exactly how you want it. We will discuss 5 Reasons You Need a Website Management Plan and how it will assist your business.
Furthermore, websites are valuable assets. For businesses, they are often the most prominent sales tool. And in the case of e-commerce stores, without a website, there is no business. If you built a home, you wouldn’t let it fall into a state of disrepair, so why would you take the same attitude to one of your business’s greatest assets?
The answer is, of course, that you shouldn’t. And yet, so many business owners still need convincing that their websites are not worthy of continued maintenance.
With that in mind, I’ve put together five of the most common questions my clients ask me when enquiring about a website management plan. By the end of the article, you’ll understand what management plans involve, why they are so vital, and how you get set up with one from Faith Web Designers.
Perhaps the most important thing to note is that websites are no longer “set and forget” and haven’t been for quite some time. Domains need renewing at least annually, websites require hosting to remain “live,” and most sites need constant updates and optimizations to ensure they perform as they should.
Those are just the highlights. There are dozens of items that need to be taken care of daily. For example, website backups are crucial in defending your site from a damaging outage or a hacking attack.
What happens if you poured years into a website, filed it with thousands of words of content, and found yourself having to rebuild it because your hosting provider only took annual backups of your site? (At Faith Web Designers, we provide monthly backups with our management plans, if you require additional backups, please contact us.) You need someone in charge of making sure you have all of your bases covered 24/7. The consequences of not doing so are just too significant.
This is a perfectly reasonable question. Your website may not be the most extensive or most complicated in your industry, but that doesn’t make it any less critical to your business or organization.
You still have to protect it from security threats, you still need it to be running when your customers need to find it, and you still need to perform updates to ensure that your website functions as it should. While you might think that the size or complexity of your site matters when it comes to management, the truth is that it doesn’t.
Nothing is stopping you from carrying out the updates yourself. However, this isn’t ideal for several reasons. Firstly, that is a time commitment that you could probably do without on top of trying to run your own business.
Secondly, it’s something you have to remember to do in the first place. If you don’t log in to your WordPress dashboard very often, are you going to remember that you need to update some of your essential plugins? If you don’t, you could leave your site open to a back-door entry to a malicious attacker.
Finally, it's easy to click a few buttons to update a few plugins. But testing to see how they affect the functionality of your website (and then subsequently fixing any issues) requires specialized website skills even the most tech-savvy of business owners might not possess.
For example, WordPress plugin updates go wrong all the time, so you need someone on hand who knows what they are doing to restore your website to how it was before and work through the issues related to the plugin.
As mentioned, our website management plans take the stress out of keeping your website live and functioning as it should. They’re super flexible, too, allowing you to decide which plan meets your needs.
The bulk of our website management activities are focused on performing updates and testing new versions of plugins before they go live on your website.
We use a staging area (a clone of your website) to test out updates and plugins before installing to make sure that they aren’t going to impact your site negatively. We then fix any issues we have spotted and performed the updates as and when they are necessary.
You can then choose to add as much time as you need to dedicate to performance optimization, website design tweaks, and security updates. We have a wide range of packages that suit businesses and organizations at all stages of their development cycle.
Yes, website hosting companies indeed offer website management plans. But while they may have the same name, they are not the same service. Most of the time, they are sold as an add-on that should be included as standard in a hosting package, such as taking backups and carrying out automatic system updates.
However, having a dedicated website designer who physically takes the time to go over your site, look for weaknesses, test plugins, protect against threats, and make aesthetic changes as and when you need them is far more beneficial for you and your business.
You need someone you can trust to watch over your site and keep its best interests at heart, rather than paying a large-scale hosting provider to execute automated actions.
Here at Faith Web Designers, we have a broad spectrum of website management plans for you to choose from. No matter the size of your organization or website, if your website is vital to you, you need to have experts to look after it.
Our team ensures that your website is always up to date. We thoroughly test any critical updates before implementing them to ensure they aren’t going to derail the functionality of your site.
So if you want to free up more time to work on your business and spend less time maintaining your site, don’t hesitate to contact me (Carlos) today to discuss your website needs.
When you first click on your website you have 5 seconds to catch a visitor's attention. You can quickly lose a potential customer if your website is too messy, too confusing, too formal. This article will provide you with 4 Key features of an engaging website to allow you to grow your clients. You want the first impression for your visitor to be positive. Here are examples of homepages that have made their first impressions acceptable.
In conclusion, at Faith Web Designers, we provide our clients with quality websites and focus on concepts that will allow them to grow. Our website's performance is far beyond what you would expect. We pride ourselves on providing value and respect to our clients. If you would like to schedule a free consultation or request additional information, please contact us today!
We have come across many clients that ask this question "What's the Difference Between a Landing Page and a Website?" In this article we provide you with information that will help you understand the difference. First, landing pages and websites perform very different roles in an organization's online presence, but they often get confused. One performs a very specific function, whereas the other has a much broader range of roles and responsibilities.
In some cases, a landing page is an ideal solution for your business. But in most other scenarios, a website is much more appropriate. So before we dip into the landing page vs. website debate, let's start by defining the difference between a landing page and a website.
A landing page is a webpage that is built to serve a particular purpose. Maybe you are promoting a specific event, offering a specific product or service, or encouraging people to sign up for your email newsletter.
Regardless of the overall goal, the purpose of a landing page is to persuade the visitor to take a very specific action. A landing page's effectiveness is almost always measured on how many people land on it and take that specified action. Each successful action is known as a "conversion."
A landing page is often connected to a website or hosted on the same domain name, but it won't have many (if any) navigation buttons or links to other pages. That's why they are most often used as pages to drive sales or capture leads, as everything on the page is focused on getting the visitor to take a specific action (such as giving their email address for a discount coupon).
Websites are a series of interconnected pages containing details about your business or organization, along with informative content surrounding the products and services you sell. Websites are more informational, and they encourage visitors to explore with navigational menus to different sections.
They are usually anchored by a home page and include pages dedicated to explaining to visitors what you do and why you are a respectable purveyor of those goods or services. For businesses selling goods directly on their website (these are called e-commerce websites), it's possible to have hundreds or even thousands of website pages dedicated to products.
You will have pages such as About Us, Services, Contact Us, and perhaps a Case Studies or Testimonials page for a typical business website. Local businesses may also add pages about their locations. Many have a blog section that provides useful content to interested customers and helps the website appear high up in popular search engine results pages (this practice is known as Search Engine Optimization).
The short answer is it depends. As highlighted above, they both perform very different roles. If you are looking to push web visitors into taking a specific action, then a landing page is the best fit for you. For example, if you are trying to capture email addresses for an early-access Black Friday sale event, then a landing page is the best solution.
If you need a better idea of how landing pages are utilized, take a look at these examples created for Black Friday and Cyber Monday sales events.
By contrast, if you run a local plumbing business, a landing page wouldn't make sense at all. You aren't aiming to drive people to a specific action. Instead, you'll want to inform visitors of the plumbing services you offer, where you are located, which geographical areas you serve, and why they should choose you.
For examples of businesses and organizations where websites were the best solution, feel free to take a look at our case studies page.
Landing Pages and Websites Are Very Different: Speak to Expert Designers to See Which Is Best for You
Here at Faith Web Designers, we are a leading Raleigh, NC-based web design agency that can design beautiful websites for your business or organization. We can also design and host your landing pages too, should you need them. However, we find that unless you are focused on achieving one specific goal, a well-designed website is always the best place to start.
If you need help or advice concerning the best choice for your business or organizational goals, why not speak to me (Carlos) about your web design and hosting requirements? You can book your free consultation appointment here. I look forward to hearing from you soon.
How does the psychology of color in branding affect your business? You might not realize it, but color plays a vital role in our everyday purchasing decisions. Companies and organizations harness the power of color every day to reap dramatic increases in sales and drive positive brand associations. In many cases, customers fail to recognize that they've been persuaded by a product's color as much as anything else.
Many of you may be unaware of the specific influence of each color when thinking about your branding. Thus, this article will give you a run-down, color-by-color, so you can make an informed decision when it comes to designing your website.
But before covering each color, it's worth explaining why the psychology of color in branding is so important when it comes to your business website.
The psychology of color is a vital tool that successful businesses use all over the globe. From internal presentations to printed marketing materials such as brochures, the chosen colors have a tangible impact on the customers they are prepared for.
However, when talking about creating an excellent website design, the psychology of color in your branding takes on a heightened role. This is mainly because so much business is conducted online these days. Get your color choices correct, and you benefit from increased conversions and better sales. However, if you make incorrect choices, you could find yourself scratching your head, wondering what has gone wrong.
There are numerous examples whereby merely changing the color of a button can dramatically impact a company. For instance, one sizable European e-commerce site selling porcelain ran two identical marketing campaigns to equal numbers of visitors. The second time they ran it, they made one minuscule difference, they changed the color of the call-to-action (CTA) button. The result of the change was an astonishing 35.81% increase in conversions.
This is just one of the hundreds of examples demonstrating the power of the psychology of color in branding. The switch from a blue to green button instilled a much higher level of confidence and trust (associated with the color green) and better highlighted where customers were supposed to click to checkout against a white background.
As you can see, when it comes to designing a website for your Raleigh, NC-based business, you're going to have to think carefully about the color scheme you want to use. So without further ado, let's give you a color-by-color run of the psychology associated with each major color.
Perhaps the most powerful color of them all when it comes to branding, red creates urgency and focuses minds. That's why it's popular with fast-food chains and when retail store sales always use red for these discount tags. It's the color of love, passion, and romance. It's also proven that sports teams wearing red uniforms win more often. An excellent choice for forcing people to take action.
This may surprise you, but yellow is one of the least frequently used colors in branding. That's because, despite being considered a cheerful color, too much exposure causes feelings of anxiety, stress, and fear. This is why warning labels are often yellow. However, the advantage of these psychological traits is that yellow can grab attention better than many other colors.
Unsurprisingly, green is associated with nature, health, growth, and harmony. It's also an incredibly restful and relaxing color that promotes a feeling of safety. This is a perfect color choice for your website if your products or services relate to healthcare, the environment, or general wellness.
The epitome of a masculine color, blue resonates particularly well with men, which is why many shaving and grooming products have blue packaging. Other psychological associations include security, stability, reliability, and trust. That's why it's the color of choice for many banks, security companies, and investment firms too.
Sitting at the cross-section of red and blue, purple can be viewed as both masculine and feminine, depending on the specific shade. In many instances, this color conveys wealth, wisdom, and luxury. It's commonly used in beauty and anti-aging products as well as more spiritual and other-worldly products and services.
The psychology of the color white is best-defined by feelings of purity, cleanliness, and safety. An essential color in web design, white space on a website helps increase the ease at which content can be read. It also highlights brightly-colored CTAs, and it keeps shapes, logos, and other crucial design features easily-distinguishable and well-defined.
At the opposite end of the color spectrum, black invokes a sense of power, sophistication, authority, strength, and stability. Of course, it can also convey grief and mourning, given its association with death. Villains also frequently wear black. In most cases, it's best to pair black with white to offer balance against these possible negative psychological overtones.
As a business owner, you should never ignore the psychology of color in branding. Remember, in many ways your whole online brand identity will be defined by the colors you use for your website's design. Your chosen colors can also dramatically impact other aspects such as conversions and how long a visitor spends on your site (known as dwell time). That’s why it makes sense to consult the help of experts such as Faith Web Designers when making your choices.
So, if you're new to the world of web design in Raleigh, NC, then don't hesitate to reach out to me (Carlos) to receive detailed advice concerning the implications of the branding color choices you're thinking of making for your website.
WordPress Vs. Wix Vs. Squarespace you ask? Small business owners have several choices when it comes to the platform upon which they create their website. The problem, however, is which one should you choose? Which of the leading providers is the best option?
In this article, we'll be performing a WordPress vs. Wix vs. Squarespace comparison so that you can make an informed decision. This review of the most popular website builders will take a look at essential evaluation criteria such as scalability, ease of use, search engine optimization (SEO), and web design, among other factors. We'll then give you our take on which we think is the clear winner and the best choice for your business.
We are going to start with perhaps the popular choice for complete website novices, Wix.
Wix is so popular because a) it's a very affordable website builder, and b) it uses a drag-and-drop page builder that does most of the heavy lifting for you. You can have a website designed within a matter of minutes using Wix. However, the site you create will have that distinct Wix template feel to it, and they often lack personality.
If you want to include something as necessary as a blog, you have to layer it on top of the site, hampering your site's performance. E-commerce is particularly tricky with Wix, ruling it out for many online business owners. Again, any additional features such as email opt-in pop-ups all suffer the same fate.
Another reason for Wix being so popular is because it's an all-in-one package. They handle hosting, site security, and they can also help you with a domain. However, having them take care of the website's technical side makes taking it with you impossible if you want to switch platforms.
Lastly, excellent SEO performance is not something Wix is known for. In fact, Wix is known for its poor SEO performance. While they have been improving this aspect of their offering, they still only allow for light optimization, making ranking your website tricky.
Even though Wix lacks in many departments, it provides an affordable all-in-one package for website hobbyists and those looking for a simple website while relying on other forms of marketing to grow their business.
Squarespace is another website builder than is pretty intuitive, and the templates provided on the platform look stunning. The problem is that the selection of templates isn't exactly vast, meaning you could end up with a website looking very similar to hundreds of others.
Suppose you want to create a bit more than a simple but elegant website. In that case, you'll have to upgrade to a pricier premium plan to secure some of the more advanced marketing features, such as their Facebook Pixel integration.
However, beyond that, Squarespace doesn't have a directory of plugins for you to add on the backend, leaving you with the task of adding snippets of code to make further changes. Unless you're comfortable coding websites, this is less than ideal.
On the SEO front, you can't do much more than write search metadata for the home page, which is even worse than Wix and leaves you fighting an uphill battle to have your business found online.
If you're looking for a website that is more beautiful than it is functional (think professional photographer), then you're in luck. Squarespace might provide what you're looking for if you're on a budget. But don't expect to gain any leads from your website, with poor SEO infrastructure and coding knowledge required for website high-level marketing integration.
WordPress is a powerful content management system that's best for the serious business owner who wants their website to grow with their business.
It's fair to say that WordPress is the least beginner-friendly of the platforms being compared here today, some may say it’s for the technically savvy individual. But that is a result of the sheer volume of themes, tools, and plugins available inside this website builder. That's why most small businesses outsource the website design of their WordPress to professional web developers who know how to get the best out of the platform.
As mentioned, on the design side of the platform, there are literally thousands of website themes to choose from, including website builders such as Oxygen, known to most designers and developers as one of the best builders due to is vast technical capabilities. Another good builder is Divi, it utilizes a drag-and-drop page builder that's very similar to Wix.
In terms of features, WordPress once again wins hands down. Not only does it contain the best blog functionality as standard (which is so vital for SEO), but there are thousands (if not millions) of plugins that you can add to perform specific functions on your website. From email opt-ins to high-powered SEO tools, if you can think of it, there's a plugin for it.
But the best feature of WordPress is that you're in control. There are no limits to a site built on this platform. You manage everything from website hosting, domain name, and well, everything else involved in creating a successful website. The result? Your site is infinitely scalable.
Regarding SEO, Matt Cutts, Google's Head of Spam, has stated on the record that a standard WordPress website handles 80-90% of SEO optimization for you. All you have to do is take care of the remaining 10%. There's no contest concerning WordPress and the other platforms reviewed here when talking about SEO, WordPress is the clear winner.
As you'll probably have realized by now, in the WordPress vs. Wix vs. Squarespace debate, there is only one winner for small business owners looking to find customers online, continuously scale, and customize design and functionality to your heart's content. WordPress is the best choice if you're serious about building a business that allows you to make a real difference.
That's not to say that there aren't scenarios where Wix and Squarespace make sense. Still, in today's online world, most businesses will rely at least somewhat on digital marketing techniques such as SEO to secure new customers and clients.
Here at Faith Web Designers, we are WordPress web design experts. We have years of experience working within this platform, and we can create any website style to suit your specific business needs. By choosing Faith Web Designers, you can guarantee that we'll supply you with a beautiful, engaging, and high-performance website that meets your requirements.
So if you're a small business owner in the Raleigh, NC area, and you need a new website, don't hesitate to speak to me (Carlos) to discuss your business goals and website requirements.