J-Intel SEO Audit
Case Study
Client Overview:
J-Intel SEO Audit
Website: J-Intel, https://www.jintel.org, _blank
J-Intel is a small non-profit organization dedicated to making a positive impact in their community. They sought to enhance their online presence to reach a wider audience, engage more effectively with their supporters, and increase donations through improved SEO practices and Google Ads campaigns.
Challenges:
1. Limited SEO Knowledge: The non-profit had minimal experience with SEO, resulting in low search engine rankings and limited organic traffic.
2. Google Ads Complexity: They found the intricacies of Google Ads daunting and needed clear, actionable guidance to maximize their advertising budget.
3. Resource Constraints: As a small non-profit, they had limited resources and needed cost-effective solutions that delivered significant impact.
Solutions Implemented:
SEO Enhancement:
Keyword Research: Conducted thorough keyword research to identify relevant search terms that align with the non-profit’s mission and goals.
On-Page Optimization: Improved on-page SEO elements including meta tags, headings, and content optimization to enhance search engine rankings.
Engagement Boost:
User Experience Improvements: Made recommendations for website enhancements to improve user experience and encourage longer session durations.
Analytics and Reporting: Advised on set up Google Analytics to track website performance and provide actionable insights for continuous improvement.
Results:
1. Improved SEO Performance: The non-profit saw a 60% increase in organic traffic within three months, with several targeted keywords ranking on the first page of search engine results.
2. Effective Google Ads Campaigns: Achieved a significant boost in ad performance, with a 50% increase in click-through rates (CTR) and a 40% reduction in cost-per-click (CPC).
3. Enhanced User Engagement: Website engagement metrics improved notably, with a 30% increase in average session duration and a 25% increase in page views.
4. Quick Results: The non-profit started seeing positive changes within weeks, thanks to the fast and efficient implementation of SEO and Google Ads strategies.
Conclusion:
The collaboration with Carlos from Faith Web Designers resulted in significant improvements in both SEO and Google Ads performance for the non-profit organization. By providing expert guidance and swift implementation, Carlos helped the non-profit enhance its online presence, engage more effectively with its audience, and achieve its mission more efficiently. This case study highlights the impact of specialized expertise and personalized support in driving digital success for non-profit organizations.