Faith Name and logo
Faith Name and logo

Micro goals are the key to success, and it is common for many business owners to feel overwhelmed by their own goals. While dreaming big is undoubtedly a positive way forward, the process of realizing those dreams can be incredibly overwhelming. Are you someone who has decided to reach your goals but finds them to be too difficult to achieve? That's a typical scenario, but the good news is that you can use micro-goals to help you achieve your larger goals. If you're not familiar with the term, A micro-goal is any step you take toward your larger goal. For example, if you want to lose 10 pounds, you could make eating more protein your goal. This is just one small step toward your larger goal of losing weight. You don't have to worry about your larger goal when you have micro-goals. Instead, you concentrate on completing each small step so that you can get one step closer to success.

Micro goals are the key to success

Recognize your primary goal - When you create your goals, they seem obvious, mainly when you write them down. So, why do people who make New Year’s resolutions not achieve them? Part of the reason is that we often have big goals like “I want to lose 20 pounds,” but we don’t know how to start. We are so big and broad, and we don’t know where to start. When we don’t know where to start, we can’t get started. We want to know the first step we need to take. If you can’t figure out how to reach the first step of the goal, you won’t get to the end of the plan. One system of achieving your goals is using the SMART method. This stands for Specific, Measurable, Attainable, Relevant, and Time-bound. These are all key to creating a practical plan. If you would like additional information on SMART goal setting, you can look at the article Micro Goals that explains SMART Goal setting.

Establish every step that will get you there - The first step toward any big goal is setting smaller goals along the way. These smaller goals are the micro goals we have been referring to. These smaller goals keep you motivated and assist you in achieving your ultimate goal. For example, if you're trying to lose weight, your micro goals could be to exercise three days per week and eat the other four days healthily. Business owners set smaller goals to achieve their bigger goals as well. If your goal is to complete a business website, your first micro goal could be to learn the design process. 

It provides you with a sense of accomplishment - A micro goal is a smaller, short-term goal that is a stepping stone on a path to a larger goal. They can be effective in helping people move into action when a more critical goal may seem overwhelming or even impossible. Having smaller goals creates a sense of accomplishment and can help you stay motivated for a larger goal.

It assists you in prioritizing and staying organized - Micro goals are inspired by the idea of making small, manageable changes. Each micro goal is also designed to take a few minutes or hours, and you can do them almost anywhere. Here are a few examples of micro-goals: Set your alarm ten minutes early to get up and get moving. Learn a new word every day and add it to your flashcards. Make your bed and put away your clothes as soon as you take them off. Write 250 words every day, whether they're for a blog post, a book, or a new business proposal. For web design, you can start by researching heading types and where they should be placed. 

Set a timeline for each micro goal - One of the most typical New Year's resolutions is to lose weight by a specific date, but simply establishing a plan isn't enough: you must also follow through. To accomplish this, divide your goals into smaller steps and assign a time frame to each. So, if you want to lose X pounds by Y date, make a spreadsheet and list all of the small steps you need to do to get there. Check off the steps you have previously accomplished each day, then start the next day with a new set of steps to take. Making a to-do list for your goals is also a great way to keep track of your progress and complete your goals.

Factor in breathing space - It is critical to allow some breathing space between each micro goal. When making micro-goals, it's typical to try to cram as many steps as possible into each moment. This mindset can set you up for failure and overwhelm you, preventing you from achieving your main goal.

Goal setting can be a challenge and be overwhelming. However, if you follow the advice in this blog post, you'll be well on your way to achieving your goals. Visit the article section of our website to read more about great topics that will spark your interest and get your creative juices flowing.

5 key points to consider when developing your brand.

Within this article, we will discuss 5 key points to consider when developing your brand. Finding your brand personality, how does excellent branding communicate clearly with your customer? What is brand personality? "Brand" and "logo" are often used interchangeably. However, while a logo may serve as a trademark for a company, it does not represent the whole brand. In reality, creating a good brand identity starts with the development of a logo. If you are interested in logo creation services, schedule a free consultation with us today. Color and color scheme for your business’s website is also an essential factor in branding. For further information on how color affects your branding, take a look at this article.

A brand's identity is something to which the customer can relate; a good brand creates brand loyalty by demonstrating a consistent collection of characteristics that a particular consumer group enjoys. In addition to its practical advantages, a brand's personality is a qualitative value-add. Customers are more likely to buy a brand if it shares their style. Branding offers a vast opportunity to communicate and connect with your customer; more connection leads to more sales. Below are five key points to consider when developing your brand.

  1. Identify what makes you different - What can you offer to your customers that your competitors can’t? What is your Unique Value Proposition, UVP? Your UVP, also known as the unique selling point (USP), is a concise message that explains your offering’s value. It also shows how you meet your customers' demands and sets you apart from the competition. On your landing page and in any marketing plan, your distinctive value proposition should be highlighted prominently. There should be no doubt in your client’s mind what your UVP is. Word Stream has 7 of the best examples of Value propositions many well know brands have used. A value proposition explains why prospects should do business with you rather than your competitors and makes the rewards of your goods or services obvious immediately.
  1. Explore adjectives - A selection of individual traits that your consumers will identify with your brand is known as brand personality. There are five distinct types of brand identities, each with its own set of characteristics:
    1. Excitement: young and carefree, high-spirited - With energetic ads, high-octane style, and celebrity endorsements, exciting brands cater to a younger audience. Daring, passionate, creative, relaxed, and unique are all words that come to mind when describing these brands.
    2. Sincerity: Kindness, consideration, a commitment to family values, genuine, trustworthy, wholesome, and cheerful come to mind. Consumers are bombarded with brand messaging every day of their lives, with social media activity feeds filled with unique event advertisements, coupons, and contests to receive free goods or services. With so many promotional sources open to a brand today, from conventional print to social media ads, the general public is more cynical than ever of a brand's absolute honesty level. 
    3. Competence: These traits discuss brands with these characteristics: dependability, responsibility, trustworthiness, intellect, performance, practical, accomplished, power, and confidence. Many businesses that are in this category are banks, insurance companies, and logistic firms.
    4. Ruggedness: rugged, challenging, athletic, powerful, forceful, potent also come to mind.  Most of these brands are committed, muscular, and high-quality. Some organizations that fall into this category are construction and sports brands.
    5. Sophistication: prestigious, elegant, and sometimes even pretentious - We sometimes think that the brands we create are both elegant and nuanced – but that is not what we are referring to here. As a brand personality, sophistication means luxury, elegant, upper-class, and charming.
  1.  Know your audience - Your brand's identity must align with your target market, so you must first figure out who they are. Try to find out who the dream client is. What do they like doing? What are their favorite hangout spots? What age group do they belong to? An essential tool to identify this client is through a client avatar. There are many ways to create one. If you google avatar templates, you can find numerous ways to create an avatar. Creating this avatar is an essential step in knowing your audience. To create an avatar, you must also have a set of questions that this avatar must answer. These questions will help you in creating your target avatar. Some questions that may help in the avatar creation could be the goals and values your clients have. You will also need to find sources of information for your avatars, for example, books they like, conferences they attend, and magazines that they prefer. Demographics is another consideration for avatars - their age, gender, marital status. You must also consider the challenges and pain points your ideal client faces and how you can help them overcome them. You may need to contact your clients and buyers when making this avatar, but don't let that stop you from getting started.
  1. Set your tone - Your website copy, ad copy, or email copy needs to reflect your brand personality. Develop a style that your audience will resonate with and stick to it. If you go from casual to formal, you're showing the client that you're not paying attention to their needs. So, suppose you're a cosmetics brand aiming to target millennials on social media. In that case, you could use a lighthearted, friendly tone peppered with emojis and lingo intended to appeal to a younger demographic. The shabbier the statement, the more your customer enjoys it. If you want to have a reader on the edge of their chairs, your writing needs to be on point. It's only natural for a business that offers beauty and self-care items to follow an encouraging tone. It will take some time to refine your brand's tone of voice, but considering your business tone will help you get started on developing your familiar brand name. If or when possible, try to hire a professional copywriter to focus on this complex task.
  1. Visual - This is where Faith Web Designers can assist you the most. This portion of your brand personality focuses on your website and logo. Your website must meet all the components needed to deliver them to your clients effectively. A color scheme is an essential aspect of visual branding. A great web designer will ensure that the color scheme is consistent throughout your website and effectively displays your brand. The website layout is also a critical factor in the visual aspect of your branding. If your design is all over the place, your clients will have difficulty finding the information they need. This will cause them to leave your site and result in your business losing out on that particular client. Fonts are also crucial to the website; a fancy font could be a great asset to an interior designer but will not go well with a business consulting firm.  Careful consideration of fonts must be taken to continue with the brand personality of your business. Logos, colors, and web design layouts all work together to reinforce the brand's style. Graphic design is helpful at efficiently conveying a mood that elicits emotional reactions from the viewer. 

When creating your brand personality use the above steps as guidance to get you moving in the right direction. Conducting further research on this topic will also give you additional tools to ensure you are headed in the correct direction. We are here to assist you in your business journey. We are only successful if you are successful. If you need further assistance, don’t hesitate to contact Faith Web Designers.

Email marketing sounds so very complicated and technical, right? It really isn’t, and here’s why. We have developed 4 things you need for email marketing to make it easier for you to build your own email marketing system.

Email marketing doesn’t need to be as overwhelming as it sounds. Setting up an email newsletter is relatively easy.  It’s even easier to fail to use it effectively. An email is an excellent tool for improving business relationships. It is a method of teaching, nurturing, and providing value to your target audience. The emails you send will cover subjects that are relevant to your target audience. They may be about a particular issue that your target audience is experiencing. Perhaps it is educational and will assist them in moving the needle in their company or lives forward. 

Below are the four components you will need to get started in your email marketing journey.

To get started, simply open your email marketing software and compose an email. If you have a website hosted with us, we can set up our email platform for a minimal setup and monthly fee.

One of the most important ways to nurture your subscribers is to send them emails. Use it to add value, make an impression, and keep top of mind.

Finding your brand personality, how does excellent branding communicate clearly with your customer? What is brand personality? "Brand" and "logo" are often used interchangeably. However, while a logo may serve as a trademark for a company, it does not represent the whole brand. In reality, creating a good brand identity starts with the development of a logo. If you are interested in logo creation services, schedule a free consultation with us today. Color and color scheme for your business’s website is also an essential factor in branding. For further information on how color affects your branding, take a look at this article.

A brand's identity is something to which the customer can relate; a good brand creates brand loyalty by demonstrating a consistent collection of characteristics that a particular consumer group enjoys. In addition to its practical advantages, a brand's personality is a qualitative value-add. Customers are more likely to buy a brand if it shares their style. Branding offers a vast opportunity to communicate and connect with your customer; more connection leads to more sales. Below are five key points to consider when developing your brand.

Finding your brand personality

Identify what makes you different - What can you offer to your customers that your competitors can’t? What is your Unique Value Proposition, UVP? Your UVP, also known as the unique selling point (USP), is a concise message that explains your offering’s value. It also shows how you meet your customers' demands and sets you apart from the competition. On your landing page and in any marketing plan, your distinctive value proposition should be highlighted prominently. There should be no doubt in your client’s mind what your UVP is. Word Stream has 7 of the best examples of Value propositions many well know brands have used. A value proposition explains why prospects should do business with you rather than your competitors and makes the rewards of your goods or services obvious immediately.

Explore adjectives - A selection of individual traits that your consumers will identify with your brand is known as brand personality. There are five distinct types of brand identities, each with its own set of characteristics:

  1. Excitement: young and carefree, high spirited - With energetic ads, high-octane style, and celebrity endorsements, exciting brands cater to a younger audience. Daring, passionate, creative, relaxed, and unique are all words that come to mind when describing these brands.
  2. Sincerity: Kindness, consideration, a commitment to family values, genuine, trustworthy, wholesome, and cheerful come to mind. Consumers are bombarded with brand messaging every day of their lives, with social media activity feeds filled with unique event advertisements, coupons, and contests to receive free goods or services. With so many promotional sources open to a brand today, from conventional print to social media ads, the general public is more cynical than ever of a brand's absolute honesty level. 
  3. Competence: These traits discuss brands with these characteristics: dependability, responsibility, trustworthiness, intellect, performance, practical, accomplished, power, and confidence. Many businesses that are in this category are banks, insurance companies, and logistic firms.
  4. Ruggedness: rugged, challenging, athletic, powerful, forceful, potent also come to mind.  Most of these brands are committed, muscular, and high-quality. Some organizations that fall into this category are construction and sports brands.
  5. Sophistication: prestigious, elegant, and sometimes even pretentious - We sometimes think that the brands we create are both elegant and nuanced – but that is not what we are referring to here. As a brand personality, sophistication means luxury, elegant, upper-class, and charming.

Know your audience - Your brand's identity must align with your target market, so you must first figure out who they are. Try to find out who the dream client is. What do they like doing? What are their favorite hangout spots? What age group do they belong to?

An essential tool to identify this client is through a client avatar. There are many ways to create one. If you google avatar templates, you can find numerous ways to create an avatar. Creating this avatar is an essential step in knowing your audience. To create an avatar, you must also have a set of questions that this avatar must answer. These questions will help you in creating your target avatar. Some questions that may help in the avatar creation could be the goals and values your clients have. You will also need to find sources of information for your avatars, for example, books they like, conferences they attend, and magazines that they prefer. Demographics is another consideration for avatars - their age, gender, marital status. You must also consider the challenges and pain points your ideal client faces and how you can help them overcome them. You may need to contact your clients and buyers when making this avatar, but don't let that stop you from getting started.

Set your tone - Your website copy, ad copy, or email copy needs to reflect your brand personality. Develop a style that your audience will resonate with and stick to it. If you go from casual to formal, you're showing the client that you're not paying attention to their needs. So, suppose you're a cosmetics brand aiming to target millennials on social media. In that case, you could use a lighthearted, friendly tone peppered with emojis and lingo intended to appeal to a younger demographic. The shabbier the statement, the more your customer enjoys it. If you want to have a reader on the edge of their chairs, your writing needs to be on point. It's only natural for a business that offers beauty and self-care items to follow an encouraging tone. It will take some time to refine your brand's tone of voice, but considering your business tone will help you get started on developing your familiar brand name. If or when possible, try to hire a professional copywriter to focus on this complex task.

Visual - This is where Faith Web Designers can assist you the most. This portion of your brand personality focuses on your website and logo. Your website must meet all the components needed to deliver them to your clients effectively. A color scheme is an essential aspect of visual branding. A great web designer will ensure that the color scheme is consistent throughout your website and effectively displays your brand. The website layout is also a critical factor in the visual aspect of your branding. If your design is all over the place, your clients will have difficulty finding the information they need. This will cause them to leave your site and result in your business losing out on that particular client. Fonts are also crucial to the website; a fancy font could be a great asset to an interior designer but will not go well with a business consulting firm.  Careful consideration of fonts must be taken to continue with the brand personality of your business. Logos, colors, and web design layouts all work together to reinforce the brand's style. Graphic design is helpful at efficiently conveying a mood that elicits emotional reactions from the viewer. We are here to assist you in your business journey. If you need further assistance, don’t hesitate to contact Faith Web Designers.

What Does it Take to Succeed in eCommerce in 2021? You ask, this article will walk you through the concepts needed to answer this question. eCommerce isn't going anywhere. eCommerce sales skyrocketed to an all-time high during the 2020 pandemic, with nearly 150 million people shopping online for the first time, according to Shopify's Future of Ecommerce report. While the growth rate should slow as the economy rebounds, e-commerce’s share of global retail sales is expected to rise.

This meteoric growth represents a significant opportunity for entrepreneurs. However, building a successful eCommerce brand is far from easy in today's competitive landscape. Not only are countless brands competing for a slice of the eCommerce pie, but the dominance of eCommerce marketplaces and unbranded search makes it difficult for newcomers to make a name for themselves.

The Basics of Starting an Ecommerce Business

Before diving into customer acquisition costs, conversion rates, and other eCommerce metrics, budding entrepreneurs need to turn their eCommerce idea into a legitimate businesses.

The Key Elements of a Successful eCommerce Store

With these steps out of the way, you're ready to build your eCommerce business. But where do you start?

How to Build a Profitable eCommerce Brand

Now you know how to meet consumer expectations. However, to last in the crowded eCommerce market, your brand needs to stand out.

Ecommerce is a great place to break into entrepreneurship, but operating a successful eCommerce business is harder than it looks. Online shoppers have their pick of competitors, and it takes more than a good product or a low price to earn their loyalty. To last in this competitive field, entrepreneurs need to think beyond the online store and build an eCommerce brand.

Need help designing an eCommerce store that reflects your brand? Contact Faith Web Designers to learn about Startup Ecommerce Packages. With custom design, complete integration, and prices starting as low as $1,324, it’s the perfect solution to your growing eCommerce business’s needs.

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